The branding + identity refresh for the computer peripherals and hardware company.

ANGULAR. INTRICATE. RHYTHMIC. ENERGETIC.

Refreshed brand + identity. Created brand guidelines. Redesigned logo and wordmark. Designed ads and print collateral. Designed dielines for packaging, with original art. Created a library of unique patterns to be used across a variety of touch points. Designed environment graphics.

Blue background with large text in lighter blue reading 'COR SAIR' and smaller white text on the left side reading 'WOR D M A R K'.